Data protection & privacy February, 2021 (Version 1)
1. General privacy statement
Flora Square ( is a B2B platform for the personal and home care
industry that is operated by Flora Square Ltd. Flora Square enables the searching and finding of
chemical products, packaging, services and suppliers and allows buyers and suppliers to
exchange information via the platform.
At Flora Square we respect the privacy of individuals that interact with us via the website (“the website”). This Privacy Statement describes the ways in which
we, Flora Square, collect, use and share Personal Data about you. By using this website, you
consent to the collection and use of your Personal Data as described in this Privacy
Statement. You also acknowledge that Flora Square may periodically change, update or remove
this Privacy Statement at its discretion. In this case, we will post updated versions of this
Privacy Statement on this page. A revised Privacy Statement will apply only to data collected
subsequent to its effective date. We encourage you to periodically review this page for the
latest information on our privacy practices. Your continued use of our services following the
posting of changes to the Privacy Statement will mean you accept those changes.
This Privacy Statement applies to Personal Data collected by Flora Square, such as through this
website, e-mail and other online tools, but not to offline collection.
2. Data collection, purpose, use and transfer
2.1 What Personal Data do we collect about you?
Some of our services do not require any form of registration, allowing you to visit our website
without providing us with any information about you. However, most services may require
you to register and therefore to provide us with your Personal Data. The types of Personal
Data we collect depend on the interactions you have with Flora Square and the services you use,
but generally may include your name, company name, company position and contact details
(email and telephone number) and information about your usage of the website. We may
also receive your Personal Data by tracking how you interact with our services, for example
by using cookies, local storage, and session storage to track visits, clicks, bookmarks, get in
contact, request sample, request quote etc. We may collect your IP address, a number
assigned to your computer whenever you access the Internet, to conduct system
administration and report aggregated information to affiliates, business partners and/or
vendors who conduct website analysis and website performance reviews on our behalf. In
some instances, we may ask for your consent for collecting and using your Personal Data for
the purposes as outlined in this Privacy Statement, in particular for sending you marketing
materials, such as platform updates and newsletters or when you participate in any online
survey. If you want to request what Personal Data we are processing for you, please contact
us as described in the section “Contact” below.
2.2 How do we use your Personal Data?
We may use your Personal Data, only as described in this Privacy Statement, to provide you
with our services, to respond to your requests and to the extent as otherwise permitted or
required by applicable laws, or in support of any legal or criminal investigation. The
interactions and product requests of registered users with Flora Square’s indexed products are
aggregated and shown in various analytics dashboards.
For registered users, this data can be seen in the form of high-level trends without user
names associated with the search activity.
For registered and verified suppliers, this data is shown in the form of real-time analytics and
lead dashboards that show how registered users are interacting with the respective suppliers’
products. The leads dashboards do show individual registered user names associated with
interactions and messages with the suppliers’ products and is only accessible by the
respective suppliers. Based on this data, suppliers might reach out to the registered users.
We may further anonymize and aggregate data collected through this website for statistical
purposes to help us improve our products and services. Subject to your specific permission
that we may collect separately, and your full control to opt out at any time, we may also use
this information to market our products and services which may be of interest to you.
2.3 Who do we share your Personal Data with?
We may sell, share, or otherwise disclose your Personal Data to our trusted business
partners that provide services for Flora Square. These service providers’ tasks may include
technical support, evaluation of the platform, and marketing and sales support. Flora Square has
specific contracts in place with these parties to ensure that Personal Data is processed
based on our instructions and in compliance with this Privacy Statement and any other
appropriate confidentiality and security measures. We only share your Personal Data with
these parties and other third parties as far as this is necessary to provide any services that
you have requested or authorized, to protect your, our, or others’ rights, property or safety, to
maintain the security of our services or if we are required to do so because of applicable
laws, court or other governmental regulations, or if such disclosure is otherwise necessary in
support of any legal or criminal investigation or legal proceeding.
In addition, we might sell and/ or share data with suppliers that are listed on Flora Square. For
more information on this please see section 2.2.
Please note that Flora Square companies, subsidiaries, authorities, customers, and suppliers to
whom we may disclose your Personal Data may be located outside your country of domicile,
potentially including countries such as the United States, whose data protection laws may
differ from those in the country in which you are located.
2.4 Cookies, usage and user tracking
We use cookies, small text files that are automatically placed on your computer’s hard drive
when you access certain websites, and similar technologies, directly or through third parties,
such as web analytics services like Matomo, Google Analytics, Hotjar, Facebook, LinkedIn,
Bing and HubSpot. Cookies allow us and our third-party services to recognize and track you
upon future visits.
We may use this information to store your preferences and settings, help improve the
contents of our website, to enable you to register to websites and applications, and to
compile aggregated statistics to evaluate visitors’ use of our website or website activity, and
for internal and market research purposes.
You have the right to choose whether or not to accept cookies and to opt out of Google
Analytics or Matomo. You can block cookies by changing your browser settings so that
cookies from the Flora Square or third-party website cannot be placed on your computer or mobile
device. However, please note that if you choose to refuse cookies, you may not be able to
use the full functionality of the website. To opt out of Google Analytics, please send us a request to [email protected].

To opt out of Matomo please go to
send us a request to [email protected]
3. Data security and retention
3.1 How do we protect your Personal Data?
Flora Square understands the importance of discrete treatment and protection of the data that you
share with Flora Square – whether the data is explicitly shared or collected through your usage of
the platform. Data security on our websites is given absolute priority. We have therefore
made great effort to ensure that our online security measures are effective. All our sites are
encrypted with state-of-the-art TLS technology. All data is stored on encrypted disk space
and hosted in a secure European cloud infrastructure. The software development follows
security best practices. Further, we frequently scan our platform for possible security
weaknesses and vulnerabilities.
Flora Square endeavors to continuously adjust encryption technology along with technological
progress in order to ensure the confidentiality of data transmitted via the Internet.
In addition, we have organizational measures with all Flora Square team members in place to
ensure your personal data are kept confidential at all times.
3.2 How long will we store your Personal Data?
We will store your Personal Data as long as required to fulfill the purposes outlined in this
Privacy Statement, unless a longer or shorter retention period is required or permitted by law.
4. Access control and privacy rights
4.1 How may you access and control your Personal Data?
On our website you can delete your digital footprint by sending us a deletion inquiry to the
contact information stated in the section “Contact” below. To execute your rights in respect to
your Personal Data, see the section “What rights do you have in respect to your Personal
Data?” below.
4.2 What rights do you have in respect to your Personal Data?
You have the right to know and inquire what Personal Data we hold about you and to request
the correction or deletion of your Personal Data held by us or by a third party with whom we
conduct business. In addition, you have the right to object to or to request the restriction of
the processing of your Personal Data and you may contact your local data protection
authority and file a complaint regarding the processing of your Personal Data.
If you would like to make such request, please contact us as described in the section
“Contact” below. After providing satisfactory proof of identity, we will respond within a
reasonable time.
5. Contact
5.1 How to contact us
If you have any questions, comments, or concerns about this Privacy Statement, or want to
request access to your Personal Data or exercise your privacy rights, please contact us
using the contact information below.
[email protected]
You can also reach out to the Data Protection Office of Flora Square AG at:
[email protected]
5.2 How to delete your personal digital footprint
If you wish to request deletion of all your Personal Data from Flora Square, please click the
following link and send off the email that it creates:
Request deletion of your personal digital footprint